When customers perform a local search, such as for shoe inserts or an HVAC company near them, they are looking for products or services that they can purchase right then and there. If your business isn’t listed in local search results, you won’t be able to reach these potential customers and turn them into actual sales.
Does SEO have a future?
When it comes to local seo services, one of the most important aspects is using keywords that show the specific city, town, or state where you operate. This can be done by optimizing your page titles, meta descriptions, and site copy for the keywords your customers use to find you online.
In addition, your website should be mobile-friendly. This is because consumers tend to use their phones when doing local searches.
The best local SEO agencies know how to incorporate this into their strategies so that your business appears in the top results for these search queries.